In our previous guide, we talked about how to start a dropshipping business and make the most out of the lack of inventory. Well, extra points on this strategy and a definite support has also come from the major brands – or Amazon as a major online platform nowadays- with its establishment of the famous FBA (Fulfillment By Amazon) service. Amazon is one of the largest eCommerce websites out there. And undoubtedly, it became even larger since the establishment of a logistics network that is ultra sophisticated, diverse and globally present. With covering more than 20 unique categories, many sub-categories and 10 global markets, shopping online has been changed by Amazon in the most fundamental way. As one of their bigger innovations, Amazon has presented the service called Fulfillment By Amazon or shortly known as FBA. In a nutshell, it is a platform that handles the back-end operations of third-party sellers in the dropshipping aspect of online business, something that we talked about before (check our Guide To Dropshipping). The service covers storage, fulfillment and customer service operations brought in-one or basically the entire back-end fulfillment of an item once it is purchased by a customer online. Making the whole process faster and easier, Amazon has led the way to a new innovation in which it differentiates the third-party sellers’ products from their competitors in a faster way in terms of delivery, as well as a improved access to a wide customer base. The Main Benefit of FBA The leading advantage of Fulfillment By Amazon – FBA is definitely the fact that sellers are now able to ship their products in bulk to Amazon and Amazon will pack and ship them as individual orders , making the whole process easier and eliminating headaches when it comes to multiple orders at a time. When using FBA, it is known that the sales increase for any seller, simply because the FBA method quickens up the whole process of shipping, making the 2-day shipping a reality and an affordable option for every online buyer. At this point, you may be asking yourself: How do I start using the Fulfillment By Amazon (FBA) service? FBA is made for anyone. Instead of hiring...
Read MoreHow To Build The Perfect Social Media Presence For Your Business If you haven’t stepped into the deep waters of social media, you are missing a big opportunity for your business. However, you should not be worried, simply because you can do it easily. If you want to build the perfect social media presence for your business, we suggest you to start with Facebook as a pillar of the other social media tactics we are going to present. At this point, you may be wondering ‘Why Facebook for my small business?’ Facebook is the largest social media network out there counting over 1,5 billion people from all around the world. If you want to make your brand discoverable online, while being connected with its customers in terms of gaining valuable insights, Facebook is the place that pretty much involves every person who ever engaged with your brand, is trying to or researching or a potential customer of yours. So, how to set up a killer Facebook page for your business? It’s simple, and it involves 5 main steps: STEP 1. Choose a classification At first, you should normally navigate your browser to https://www.facebook.com/pages/create.php. After you are connected, you will be shown even six different classifications to choose from for your page, with each of them providing more relevant fields and details of your business, as seen in the picture below. Whatever type of business you are running, you should select the proper Facebook category for it. We are selecting the second choice – Company, Org. or Institution as our today’s example in guiding you how to make a Facebook page for your business. STEP 2. Complete The Basic Information After you check the choice of the categories, you will be redirected to a page full of boxes, where you’ll need to type in some content and make your Facebook page for your business unique. Basically, the first steps to creating a killer Facebook page for your business involve: A written ‘About’ section, which characterizes your business in 2 to 3 sentences. Stick to what your company provides and make sure to include a link to your website as well, which is a great way of attracting people to...
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