Introduction Let’s be honest – social media has grown into a major aspect of the digital world. It has easily blended into every scope and redefined the way we interact online, the way we shop and simply the way we live in general. It has helped us to view the digital world from a prism of safety and also be informed about practically anything related to our interests. And that is simply how social media should function. But when it comes to brands and their social media outlets, the situation is kind of different. The truth is, many business owners actively involved in the social media world are asking themselves: ‘Why can’t I have more followers?’ ; ‘Why my business doesn’t have followers on Facebook, Twitter and Instagram?’ and ultimately ‘How to get more followers on every social media channel?’ Folks, it’s time to change something. In fact, many things… (The First) Signs Of Social Media Activity and Encouragement There is one important thing related to the number of likes that every brand on social media focuses on – it really encourages the efforts. Gaining new followers on social media is a dream for every company, and the first signs of great improvement and building a base of a stable follower count are the simple ones: Great social page design (Profile Picture, Cover Photo, About Us section) Quality of Content Without these two, no one is likely to follow a brand, unless it’s a brand established by their friends. But hey, how do big brands do it? How are they active in growing their followers and publishing stellar content? How Big Brands Do IT Now, in order to have a social media strategy, you must know the most popular social media outlets to focus on, no matter the niche you are in. As much as it mattered few years back, now you can market ANYTHING on social media – even if you are selling fish rods. So, what are the most popular social media channels a brand should focus to? Facebook Twitter Instagram Pinterest LinkedIn Google Plus In fact, here is a handy image about all of the popular social media outlets and the age groups using them. Although...
Read More
Ok, you already have a great cover (if you don’t please check the previous post) and readers come to your book page on Amazon, BUT they don’t buy your book.. What is the problem? What to improve? The answer is basically down to these 3 things: Description Author Page Your Book Sample Let’s take a look at each one of them. First comes the DESCRIPTION Once the reader is on your book page on Amazon, there are a few things that will determine whether or not the reader will buy your book – the reviews, the sample and the description. I mention the description last, because it seems that most authors underestimate it a lot and have very plain and unnoticeable descriptions. This is a great chance for YOU to stand out. Put a little effort and you will be one step ahead of the competition. Let me tell you how. You will have to use some simple HTML tags that will take you to the pro league. First about the length of the description don’t ale it too long, people can read your sample if they want more, the description should be short and straight to the point. Anywhere between 250 – 500 words is fine. Look at the description as a sales page, give people reason to buy your book, tell them what they will get and how it will help them with their problems. In your description make sure to use colour for your headlines. As well as to make them bold. Here are the basic HTML commands that you will need: <b> The text you want bolded </b> <i> Text you want to be italic </i> <h1> Your headline text </h1> <font color = “here comes the hex code of the colour #44hj00> The text you want colored is here </font> for web safe colours and getting hex codes you can visit: http://en.wikipedia.org/wiki/Web_colors Also numbered lists and bullet points are very helpful. They will improve your descriptions appearance and readability. <ol> <li> text #1 </li> <li> text #2 </li> <li> text #3 </li> …………. </ol> For bullet list it is almost the same: <ul> <li> text #1 </li> <li> text #2 </li> <li> text #3 </li>...
Read More
Amazon is not set it and forget it maretplace. If you want to have consistend success, then you will have to use different strategies to promote your books and increase their exposure. FREE vs 99c The KDP Select program is still a must for any new writer out there, because it helps you get more exposure. It is not as effective as it was before, but still the free days allow you to get a lot of reviews and exposure to your book. Keep in mind that KDP Select requires you to distribute your book exclusively on Amazon and nowhere else. There is a saying that 100 free downloads make 1 However I am personally against free days and mostly agains the free launch. Because this way the people that were interested in your book and expecting its release will get it for free. You will miss a lot of solid sales this way. If you don’t have any auhor paltform, maybe still the free launch is the best option for you. If you have a small platform then go for the 99c launch. The 99c advantages are: your paid ranking will improve (which will not happen from the free day) You will getting more quality reviews from people that are at least a little bit interested in the topic of your book. They have paid for it after all. Downsides: You won’t get as much reviews as from a free day. Another pitfall from the free day is that you risk getting a 1 star reviews from people who have no interest on the subject of your book, that bought it just because it was free. These reviews usually sound like this. “I am glad it was free….. ” Another way of use for the same strategies are the promotion days on regular basis during the KDP Select program. This will help you improve your rankings a lot. Especially if you make 99c promos. You will get a solid increase in the sales after the promotion and you will get a nice number of reviews. A thing you need to keep in mind about a FREE DAY promotion is that it might ruin your review ratings. By getting a...
Read More
In our previous guide, we talked about how to start a dropshipping business and make the most out of the lack of inventory. Well, extra points on this strategy and a definite support has also come from the major brands – or Amazon as a major online platform nowadays- with its establishment of the famous FBA (Fulfillment By Amazon) service. Amazon is one of the largest eCommerce websites out there. And undoubtedly, it became even larger since the establishment of a logistics network that is ultra sophisticated, diverse and globally present. With covering more than 20 unique categories, many sub-categories and 10 global markets, shopping online has been changed by Amazon in the most fundamental way. As one of their bigger innovations, Amazon has presented the service called Fulfillment By Amazon or shortly known as FBA. In a nutshell, it is a platform that handles the back-end operations of third-party sellers in the dropshipping aspect of online business, something that we talked about before (check our Guide To Dropshipping). The service covers storage, fulfillment and customer service operations brought in-one or basically the entire back-end fulfillment of an item once it is purchased by a customer online. Making the whole process faster and easier, Amazon has led the way to a new innovation in which it differentiates the third-party sellers’ products from their competitors in a faster way in terms of delivery, as well as a improved access to a wide customer base. The Main Benefit of FBA The leading advantage of Fulfillment By Amazon – FBA is definitely the fact that sellers are now able to ship their products in bulk to Amazon and Amazon will pack and ship them as individual orders , making the whole process easier and eliminating headaches when it comes to multiple orders at a time. When using FBA, it is known that the sales increase for any seller, simply because the FBA method quickens up the whole process of shipping, making the 2-day shipping a reality and an affordable option for every online buyer. At this point, you may be asking yourself: How do I start using the Fulfillment By Amazon (FBA) service? FBA is made for anyone. Instead of hiring...
Read More
How To Build The Perfect Social Media Presence For Your Business If you haven’t stepped into the deep waters of social media, you are missing a big opportunity for your business. However, you should not be worried, simply because you can do it easily. If you want to build the perfect social media presence for your business, we suggest you to start with Facebook as a pillar of the other social media tactics we are going to present. At this point, you may be wondering ‘Why Facebook for my small business?’ Facebook is the largest social media network out there counting over 1,5 billion people from all around the world. If you want to make your brand discoverable online, while being connected with its customers in terms of gaining valuable insights, Facebook is the place that pretty much involves every person who ever engaged with your brand, is trying to or researching or a potential customer of yours. So, how to set up a killer Facebook page for your business? It’s simple, and it involves 5 main steps: STEP 1. Choose a classification At first, you should normally navigate your browser to https://www.facebook.com/pages/create.php. After you are connected, you will be shown even six different classifications to choose from for your page, with each of them providing more relevant fields and details of your business, as seen in the picture below. Whatever type of business you are running, you should select the proper Facebook category for it. We are selecting the second choice – Company, Org. or Institution as our today’s example in guiding you how to make a Facebook page for your business. STEP 2. Complete The Basic Information After you check the choice of the categories, you will be redirected to a page full of boxes, where you’ll need to type in some content and make your Facebook page for your business unique. Basically, the first steps to creating a killer Facebook page for your business involve: A written ‘About’ section, which characterizes your business in 2 to 3 sentences. Stick to what your company provides and make sure to include a link to your website as well, which is a great way of attracting people to...
Read MoreProducts
-
Getting Things Done with 100+ Productivity Hacks!
$2.99 -
The Fiverr Business Plan!
$2.99 -
Top 10 Ways to Make Money Online in 2015!
$2.99 -
The Ultimate Beginners Guide to Outsourcing!
$2.99 -
The Ultimate Guide to Start your Career as a Freelance Writer!
$2.99 -
FREE BONUSES
Free! -
How to Write and Publish a Non-Fiction Kindle eBook in Just 17 Days
$2.99 -
Eat Your Way to Success
$2.99$0.99
