Posts made in November, 2015

How to Get (Your First) Thousands of Followers on Every Social Media Channel

By George Ilian on Nov 15, 2015 in Blog | 0 comments

Introduction Let’s be honest – social media has grown into a major aspect of the digital world. It has easily blended into every scope and redefined the way we interact online, the way we shop and simply the way we live in general. It has helped us to view the digital world from a prism of safety and also be informed about practically anything related to our interests. And that is simply how social media should function. But when it comes to brands and their social media outlets, the situation is kind of different. The truth is, many business owners actively involved in the social media world are asking themselves: ‘Why can’t I have more followers?’ ; ‘Why my business doesn’t have followers on Facebook, Twitter and Instagram?’ and ultimately ‘How to get more followers on every social media channel?’ Folks, it’s time to change something. In fact, many things… (The First) Signs Of Social Media Activity and Encouragement There is one important thing related to the number of likes that every brand on social media focuses on – it really encourages the efforts. Gaining new followers on social media is a dream for every company, and the first signs of great improvement and building a base of a stable follower count are the simple ones: Great social page design (Profile Picture, Cover Photo, About Us section) Quality of Content Without these two, no one is likely to follow a brand, unless it’s a brand established by their friends. But hey, how do big brands do it? How are they active in growing their followers and publishing stellar content? How Big Brands Do IT Now, in order to have a social media strategy, you must know the most popular social media outlets to focus on, no matter the niche you are in. As much as it mattered few years back, now you can market ANYTHING on social media – even if you are selling fish rods. So, what are the most popular social media channels a brand should focus to? Facebook Twitter Instagram Pinterest LinkedIn Google Plus In fact, here is a handy image about all of the popular social media outlets and the age groups using them. Although...

How to Sell More Books on Amazon

By George Ilian on Nov 9, 2015 in Blog | 0 comments

Ok, you already have a great cover (if you don’t please check the previous post) and readers come to your book page on Amazon, BUT they don’t buy your book.. What is the problem? What to improve? The answer is basically down to these 3 things: Description Author Page Your Book Sample Let’s take a look at each one of them. First comes the DESCRIPTION Once the reader is on your book page on Amazon, there are a few things that will determine whether or not the reader will buy your book – the reviews, the sample and the description. I mention the description last, because it seems that most authors underestimate it a lot and have very plain and unnoticeable descriptions. This is a great chance for YOU to stand out. Put a little effort and you will be one step ahead of the competition. Let me tell you how. You will have to use some simple HTML tags that will take you to the pro league. First about the length of the description don’t ale it too long, people can read your sample if they want more, the description should be short and straight to the point. Anywhere between 250 – 500 words is fine. Look at the description as a sales page, give people reason to buy your book, tell them what they will get and how it will help them with their problems. In your description make sure to use colour for your headlines. As well as to make them bold. Here are the basic HTML commands that you will need: <b> The text you want bolded </b> <i> Text you want to be italic </i> <h1> Your headline text </h1> <font color = “here comes the hex code of the colour #44hj00> The text you want colored is here </font> for web safe colours and getting hex codes you can visit: http://en.wikipedia.org/wiki/Web_colors Also numbered lists and bullet points are very helpful. They will improve your descriptions appearance and readability. <ol> <li> text #1 </li> <li> text #2 </li> <li> text #3 </li> …………. </ol> For bullet list it is almost the same: <ul> <li> text #1 </li> <li> text #2 </li> <li> text #3 </li>...

How to Launch Your Book

By George Ilian on Nov 6, 2015 in Blog | 0 comments

Amazon is not set it and forget it maretplace. If you want to have consistend success, then you will have to use different strategies to promote your books and increase their exposure. FREE vs 99c The KDP Select program is still a must for any new writer out there, because it helps you get more exposure. It is not as effective as it was before, but still the free days allow you to get a lot of reviews and exposure to your book. Keep in mind that KDP Select requires you to distribute your book exclusively on Amazon and nowhere else. There is a saying that 100 free downloads make 1 However I am personally against free days and mostly agains the free launch. Because this way the people that were interested in your book and expecting its release will get it for free. You will miss a lot of solid sales this way. If you don’t have any auhor paltform, maybe still the free launch is the best option for you. If you have a small platform then go for the 99c launch. The 99c advantages are: your paid ranking will improve (which will not happen from the free day) You will getting more quality reviews from people that are at least a little bit interested in the topic of your book. They have paid for it after all. Downsides: You won’t get as much reviews as from a free day. Another pitfall from the free day is that you risk getting a 1 star reviews from people who have no interest on the subject of your book, that bought it just because it was free. These reviews usually sound like this. “I am glad it was free….. ” Another way of use for the same strategies are the promotion days on regular basis during the KDP Select program. This will help you improve your rankings a lot. Especially if you make 99c promos. You will get a solid increase in the sales after the promotion and you will get a nice number of reviews. A thing you need to keep in mind about a FREE DAY promotion is that it might ruin your review ratings. By getting a...